Truth
We don’t believe in miracles. Instead, we rely on science and Korean innovations to deliver real-life results. We won’t push products you don’t need. We tell it like it is – how our products work, why you might want to use them, the results you can expect. We believe in the real deal, the naked truth. In no-filter, bare beauty that comes from actually knowing what you’re putting on your skin – and why.
Sharing
We are skincare nerds at heart – and so, we put our hearts into our skincare. We’re driven by a passion for all things skin-related, an unquenchable thirst for knowledge. Seeing how science can be used to transform skin is something that never ceases to thrill us. And we want to share that thrill. We’re on a mission to help you understand how good skincare works – not just on your skin, but as a part of your overall well-being.
Empowerment
We value self-reliance, in not needing other people to make your decisions for you. We want to put you in the driver’s seat, by providing you with the knowledge you need to make your own informed, conscious skincare choices. This means not just giving you the answers, but also the questions you should be asking of your skincare. Helping you figure out what you want for your skin – and what you don’t.
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